classical music – andante – beyond the myths and the commerce, how much is left of mozart?

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在商业社会，任何一个隐藏的卖点都将被挖掘得一干二净。Mozart所代表的商业宝库至今看来仍远未枯竭。嘲笑靠Mozart赚钱的文章也层出不穷。

有一种说法，作曲家创作时，是一项创造；演奏家演奏时，又是一项创造；听众欣赏时，是第三个创造。现在商人们要借Mozart谋利，不得不进行第四项创造——在Mozart之上创造出原来所没有的意义。真正的Mozart，不管其如何伟大，在今天的商业社会里，能直接带来的经济效益太有限了。商人们不得不耐心地把深邃的Mozart解读给大众听——无论多么断章取义地。各种版本的解读连同其带来的效应不断升温，使原本的Mozart几乎荡然无存。但托他们的福，如今知道Mozart的人不减反增，改头换面以迎合大众的Mozart碟片也十分畅销。正如文章所说的：

At a time when CD sales are declining, Mozart is still successful on disc and on the Web. A huge quasi-scientific industry has been built on the dubious association of Mozart, and classical music generally, with children’s mental development.

到底商业运作是在拯救古典音乐，还是在谋杀它？

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